Client Overview
Vivobarefoot is a global footwear brand operating across multiple Magento stores in the UK and international markets. With multi-currency transactions, varying VAT structures, promotional campaigns, and pre-order operations, the business required a highly controlled and intelligent Magento–NetSuite integration capable of handling financial complexity at scale.
Business Objective
Vivobarefoot set out to strengthen its existing order integration to better support the demands of a rapidly growing global e-Commerce operation. As the business expanded across regions and currencies, it required greater financial precision, consistent VAT-aligned discount handling, clearer visibility into promotional orders, and tighter control over pre-order workflows.
At the same time, the company wanted to enhance, its current integration framework. The objective was to evolve the architecture into a more intelligent, scalable, and future-ready solution that could support international growth, complex campaigns, and increasing transaction volumes without disrupting ongoing operations.
Challenges Faced
Vivobarefoot’s integration requirements extended beyond standard Celigo capabilities and required advanced financial logic, tax alignment, and operational control within the order flow.
1. Managing Multi-Currency Transactions
With multiple storefronts operating in different currencies, ensuring that the correct values were reflected in NetSuite for reporting and reconciliation became increasingly complex.
2. Handling 100% Promotional Orders (FOC)
Some promotional campaigns resulted in zero-value orders. These needed to be clearly separated from revenue-generating transactions to avoid distorting financial reporting.
3. VAT & Discount Alignment
Discounts applied in Magento included VAT, while NetSuite required VAT-exclusive values for accurate tax calculations. This mismatch created reconciliation challenges.
4. Payment-Based Customer Routing
Orders needed to be categorized differently depending on the payment method used. The standard integration setup did not support this level of flexibility.
5. Pre-Order Lifecycle Management
Pre-orders required tighter control. Orders needed to remain on hold until stock was available, without being prematurely released to fulfillment systems.
6. Risk of Duplicate or Inaccurate Processing
As order volumes increased, the risk of duplicate exports or incorrect updates posed operational and financial risks.
How NeosAlpha Helped?
NeosAlpha restructured the integration logic to align closely with Vivobarefoot’s operational realities, financial governance standards, and international growth strategy, without replacing or disrupting the existing architecture.
1. Smarter Pricing & Currency Logic
We enhanced the order flow to intelligently evaluate currency context and pricing logic before posting transactions into NetSuite. This ensured that the correct rate was applied regardless of storefront or payment variation. As a result, finance teams gained confidence that reported revenue accurately reflected real sales performance, eliminating the need for manual adjustments and reconciliation efforts.
2. Clear Classification of Promotional Orders
Promotional campaigns are essential for growth, but when zero-value (FOC) orders are not properly categorized, they can distort revenue reporting and misrepresent performance metrics. We introduced automated logic to identify promotional orders that resulted in zero grand totals and classify them separately. This ensured that revenue reports remained clean and accurate while still allowing marketing teams to run aggressive promotional strategies without financial ambiguity.
3. VAT-Compliant Discount Handling
Tax compliance across systems is a recurring pain point for businesses operating in VAT-regulated regions. We restructured how discount values were transmitted so they aligned correctly with NetSuite’s tax engine. By ensuring VAT-compliant handling of discounts, we eliminated mismatches and improved the integrity of tax calculations. This not only reduced reconciliation challenges but also minimized compliance risks, a critical requirement for growing international brands.
4. Intelligent Payment-Based Order Routing
We enabled dynamic order routing based on payment method, ensuring that transactions were mapped appropriately without interfering with existing workflows. This provided clearer financial visibility, improved settlement tracking, and prevented unintended data overwrites — all while preserving the stability of the current integration setup.
5. Controlled Pre-Order Automation
We implemented a structured pre-order workflow that ensured orders entered NetSuite in a controlled “hold” state and were automatically released once inventory became available. This prevented premature fulfillment, protected stock accuracy, and ensured smoother coordination between sales and warehouse teams.
6. Stronger Governance & Monitoring
As order volumes grow, the risk of duplicate exports, incomplete updates, or unnoticed errors increases. By introducing export controls and structured monitoring to improve transparency and prevent duplicate processing. This reduced manual intervention, enhanced system stability, and provided operational teams with greater visibility into order flows, creating a more resilient and scalable integration environment.
Technologies Used
- Celigo
- Magento 2
- NetSuite
Results
The redesigned Celigo architecture delivered financial accuracy, operational efficiency, and scalable automation across Vivobarefoot’s global eCommerce ecosystem.
1. Multi-Currency Revenue Reporting
Financial data in NetSuite now consistently reflects the correct currency values across all global storefronts.
2. Separation of Promotional & Revenue Orders
Zero-value promotional orders are properly categorized, protecting revenue reporting accuracy.
3. VAT-Compliant Financial Processing
Discounts now align correctly with tax regulations, eliminating reconciliation gaps.
4. Improved Operational Control
Payment-based routing and controlled pre-order release improved visibility and reduced risk.
5. Scalable Global Architecture
The integration now supports international expansion, wholesale growth, and complex promotional.
