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Global Consumer Goods Company Migrates
from Azure Synapse to Microsoft Fabric

Global Consumer Goods Company Migrates from Azure Synapse to Microsoft Fabric

Client Overview

A global consumer goods organization operating across retail, wholesale, and eCommerce channels relied on an Azure-based analytics platform to support sales reporting, inventory management, supply chain visibility, and executive decision-making. The existing environment was built on Azure Synapse Analytics and supported multiple business functions across regions.

As data volumes increased and analytics requirements evolved, the organization faced growing complexity in managing multiple Azure services and maintaining consistent access to trusted business data. To support future growth and innovation, the company sought to modernize its analytics ecosystem with Microsoft Fabric.

Business Objective

The company sought to migrate from Azure Synapse Analytics to Microsoft Fabric to establish a unified analytics platform that supports data engineering, reporting, governance, real-time analytics, and future AI workloads from a single environment.

The objective was to simplify the technology landscape, reduce operational complexity, improve reporting performance, strengthen governance, accelerate analytics delivery, and create a scalable foundation for AI and Microsoft Copilot initiatives.

Industry

Consumer Goods & Retail

Platform

Microsoft Fabric

Service

Analytics Platform Modernization & Migration

Nick Owen
CTO
We are thrilled to share our positive experience with NeosAlpha. Initially engaging them for their...
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Challenges

Complex Analytics Architecture

The existing environment relied on multiple Azure services, including Azure Synapse Analytics, Azure Data Factory, Azure Data Lake Storage, SQL Pools, Spark Pools, and Power BI. Managing and monitoring these services introduced significant operational overhead and increased platform complexity.

Data Silos Across Business Functions

Sales, inventory, customer, finance, and supply chain data were maintained across different environments and teams, limiting enterprise-wide visibility and making it difficult to establish a unified reporting framework.

Rising Operational Costs

Dedicated infrastructure, warehousing resources, and supporting services required continuous optimization and monitoring to manage performance and cost efficiency.

Slow Analytics Delivery

Adding new data sources and supporting business requests often required multiple integration steps across various Azure services, increasing project timelines and slowing analytics adoption.

Governance and Data Discovery Challenges

Business users struggled to identify trusted datasets, understand data lineage, and locate data owners. This often resulted in duplicated reporting efforts and inconsistent business insights.

Increasing Demand for Real-Time Insights

The organization required faster visibility into sales performance, inventory levels, supply chain operations, and promotional effectiveness. Existing processes made it difficult to deliver near-real-time analytics at scale.

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Solutions

Microsoft Fabric Modernization Strategy

NeosAlpha conducted a comprehensive assessment of the existing Azure Synapse environment, including data pipelines, reporting assets, governance processes, security configurations, and data warehouse workloads. A phased migration strategy was developed to minimize business disruption while accelerating modernization efforts.

Unified Data Foundation with OneLake

Microsoft Fabric OneLake was implemented as the organization's centralized data foundation. By consolidating data assets into a shared and governed environment, business teams gained access to a single, trusted source of enterprise data while reducing duplication across systems.

Modernized Data Integration & Processing

Existing ingestion and transformation workloads were migrated to Fabric Data Factory, simplifying pipeline management and improving operational efficiency. The new architecture enabled faster onboarding of data sources and streamlined analytics development.

Fabric Warehouse & Lakehouse Modernization

Legacy Synapse SQL workloads were modernized using Fabric Warehouse and Lakehouse capabilities. This enabled improved performance, simplified administration, and greater flexibility in managing both structured and semi-structured data workloads from a single platform.

Enterprise Governance & Data Discovery

Microsoft Fabric governance capabilities were implemented to improve data visibility, lineage tracking, metadata management, and transparency of data ownership. Business users could easily discover and consume trusted datasets while maintaining governance and compliance requirements.

Power BI & AI Enablement

Native integration between Microsoft Fabric and Power BI streamlined reporting workflows and improved dashboard performance across sales, inventory, finance, and supply chain reporting. The architecture was also designed to support future AI initiatives, predictive analytics, and Microsoft Copilot capabilities.

Results

Simplified Analytics Architecture

The organization consolidated multiple Azure services into a unified Microsoft Fabric platform, reducing architectural complexity and improving operational efficiency.

Faster Access to Business Insights

Business users gained quicker access to trusted data and analytics, accelerating decision-making across sales, inventory, finance, and supply chain functions.

Improved Reporting Performance

Optimized warehousing capabilities and native Power BI integration significantly enhanced dashboard responsiveness and reporting performance.

Reduced Operational Overhead

The new platform reduced infrastructure management requirements and simplified monitoring, administration, and maintenance.

Strengthened Data Governance

Improved visibility into data lineage, ownership, and usage increased trust in enterprise reporting while supporting governance and compliance objectives.

Enabled Future AI & Advanced Analytics Initiatives

The Microsoft Fabric platform established a scalable foundation for machine learning, predictive analytics, real-time intelligence, Microsoft Copilot, and future AI-driven business use cases.

Technology Stack

Global Consumer Goods Company Migrates from Azure Synapse to Microsoft Fabric
Global Consumer Goods Company Migrates from Azure Synapse to Microsoft Fabric

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