Companies across industries rely on Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software to streamline business operations. However, as many businesses are starting to discover, CRM and ERP software provide the greatest benefits when they work in tandem. In this blog, we try to capture advantages of ERP-CRM integration and how could you approach that.
The global Enterprise Resource Planning (ERP) software market is expected to earn $78 billion in revenue by 2026 and Customer Relationship Management (CRM) market is expected to reach USD 81.9 billion by 2025. ERP and Customer Relationship Management (CRM) are still important levers for businesses, with 53% naming the two as priority investments.
With an abundance of consumer data generated daily, businesses are witnessing a more complex business environment than ever. If customer information is not handled properly, it will become the biggest pain point for efficiency, forecasting and decision making.
ERP system is engineered to handle business’s back-end processes including stores, customer purchasing history, financial data, shipping and billing information, company accounting information, inventory data and more. CRM systems collects information about customers and prospects, their contact information and interaction history with the company. CRM is essential for sales pipeline management, tracking, generating leads and evaluating the success of marketing campaigns.
Although having separate systems might appear more manageable, integrating both systems will certainly streamline business processes, boost productivity and provide real-time view of the business across operations.
At a high level, integrating CRM and ERP will eliminate “swivel-chair” data entry, resulting in the automation of business processes, increase in data accuracy, and greater insights into customer base.
An integrated platform of software systems (ERP, CRM, HCM, SCM) can streamline your end-to-end business processes like: lead-to-order, order-to-cash, producer-to-pay and hire-to-pay.
There are a few different methods of implementing CRM-ERP integrations. The best CRM-ERP system integration option for you is dependent on your specific business and can be affected by factors such as the current systems you are using, your integration budget and whether you use on-premise software, a cloud-based solution or some hybrid of both.
With our experience of delivering integrations for many customers across various industry sectors, we recommend integration platform as a service (iPaaS) approach. Compared to point-to-point integration, which has issues maintaining, managing and reusing integrations, an iPaaS led approach allows business to automate processes and create streamlined connectivity. As more business are now employing cloud-based and SaaS solutions, an iPaaS platform can provide seamless connectivity between cloud and on-premise applications. Contact us at [email protected] or in the chat window below, if you would like to know more about our ERP-CRM integration offerings.
Copyright 2023 © NeosAlpha Technologies. All Rights Reserved.